|
Information supplied from Marketing Magazine June 2004.
|
|
2004 Top 10 Marketing Commuications Services Companies
|
| 1. Cossette Communications Group ($163,651,000) |
| 2. MDC Partners ($65,634,000) |
| 3. Maritz Canada ($49,307,748) |
| 4. Carlson Marketing Group Canada ($39,993,704) |
| 5. Nurun ($44,736,000) |
| 6. Marketel ($20,000,000) |
| 7. Allard Johnson Communications ($18,273,157) |
| 8. Blast Radius ($24,785,545) |
| 9. Sharpe Blackmore Euro RSCG ($12,816,657) |
| 10. Beauchesne Ostiguy & Simard (Bos) ($12,007,032) |
|
Marketing Magazine’s Top 10 Marketing Communications Service Companies for 2002.
|
| 1. Cossette Communication Group (132,498,000 2001 gross revenue) Offices; Quebec City (head), Montreal, Toronto, Vancouver, Halifax. Established 1972. 1,052 employees. Subsidiaries; Cossette Communication-Marketing, grapheme, Optimum Public Relations, Blitz Direct & Promotion, Geyser, Impact Research, Cossette Interactive. Some Major Clients; Air Canada, Bell Canada, Coca-Cola & GM of Canada. |
| 2. MacLaren McCann Canada (92,993,00 2001 gross revenue) Offices; Toronto, Vancouver, Calgary, Montreal. Established 1922. 650 employees. Subsidiaries; MacLaren West, M2 Univerdal Momentum, MRM, MacLaren McCann Interactive, Edge Productions, Torre Lazur, McCleery McCann, McGill Productions, Brandid, MacLaren McCann Healthcare. Some Major Clients; Coca-Cola, GM Regional Marketing Advisory Boards, Johnson & Johnson & Labatt Breweries. |
| 3. The Young & Rubicam Group of Campanies (71,674,000 2001 gross revenue) Offices; Toronto, Vancouver, Calgary, Montreal, Cambridge, Halifax. Established 1934. 770 employees. Subsidiaries; Young & Rubicam, Wunderman, Sudler & Hennessey, Marketforce, Saint-Jacques Vallee Young & Rubicam, National Public Relations, Cohn & Wolfe, Pierre Nadeau Direct.. Some Major Clients; AT&T; Corp. (Canada), Campbell’s, Chanel & Colgate. |
| 4. BBDO Canada (70,523,297 2001 gross revenue) Offices; Toronto (head), Vancouver, Winnipeg, Montreal. Established 1992. 510 employees. Some Subsidiaries; GeneratorIdeaWorks, McKim Communications, BBDO Montreal & Proximity. Some Major Clients; Dairy Farmers of Ontario, Campbell Soup Company, DaimlerChrysler Canada & Hostess Frito-Lay Company. |
| 5. Maxxcom (273,436,112 2001 gross revenue including domestic & international) Offices; Toronto. Established 1980. 2,100 employees. Some Domestic Subsidiaries; Allard Johnson Communications, Ambrose Carr Linton Carroll, Cormark MacPhee Communication Solutions (Canada). |
| 6. DDB Group Canada (53,520,578 gross revenue) Offices; Toronto, Vancouver, Winnipeg, Montreal, Edmonton, Victoria. Established 1963. 368 employees. Some Subsidiaries; Palmer Jarvis DDB, Anderson, Griffin Bacal Volny. |
| 7. Publicis Canada (53,435,665 2001 gross revenue) Offices; Toronto, Montreal (head). Established 1996. 375 employees. Some Subsidiaries; Publicis Montreal, Publicis Toronto, Publicis Brand/Design & Publicis Dialog. Some Major Clients; CIBC, Club Med, Dreamworks & Heineken. |
| 8. DaftWorldwide Canada (47,676,766 2001 gross revenue) Offices; Toronto, Ottawa, Montreal. Established 1977. 280 employees. Some Subsidiaries; Draft Worldwide Canada, Draft Worldwide Quebec, Groupe Everest & Fuel Advertising.. Some Major Clients; AstraZeneca Canada, The Bay, Compaq Canada & ConAgra Grocery Products.. |
| 9. Maritz Canada (45,093,864 2001 gross revenue) Office; Mississauga, Ont. Established 1992. 350 employees. Subsidiaries; None. Some Major Domestic Clients; Allergan, BP, CIBC, Canadian Kawasaki Motors and Compaq Canada. |
| 10. Ogilvy & Mather (Canada) (44,257,010 2001 gross revenue) Offices; Toronto (head), Calgary. Established 1960. 236 employees. Subsidiaries; Ogilvy One Worldwide, MeadowWood Communications Group, MindShare Canada (partnership), Academie Ogilvy (equity interest). Some Major Clients; AIG Canada Assurance, Air Miles for Business/Loyalty Group, Alberta Treasury Board, AMEX, DuPont Canada, Fed X Canada, IBM Canada, KFC, Kodak canada, Kraft Canada, Mattel Canada Midas Canada, Motorola Canada & Timex Canada. |
|
Top 10 Advertising Creative Agencies (tallied by 2001 gross revenues not by creative itself)
|
Top 10 Direct Marketing Agencies (tallied by 2001 gross revenues not by direct response itself)
|
| 1. Cossette Communication Group | 1. Cossette Communication Group |
| 2. DDB Group Canada | 2. Carlson Marketing Group Canada |
| 3. BBDO Canada | 3. FCB Worldwide Canada |
| 4. Palmer Jarvis DDB | 4. DraftWorldwide Canada |
| 5. FCB Worldwide (Canada) | 5. DDB Group Canada |
| 6. Bensimon*Byrne D’Arcy | 6. Grey Advertising |
| 7. DraftWorldwide Canada | 7. Marketing Communications Group |
| 8. Doner Canada | 8. Palmer Jarvis DDB |
| 9. Grey Advertising | 9. Rapp Collins |
| 10. Anderson DDB Health & Lifestyle | 10. BBDO Canada |
|
Top 10 Media Planning & Buying Agencies (tallied by 2001 gross revenues not by a media buy or plan itself)
|
Top 10 Public Relations Agencies (tallied by 2001 gross revenues not by PR itself)
|
| 1. Cossette Communication Group | 1. Fleishman-Hillard |
| 2. BBDO Canada | 2. Cossette Communication Group |
| 3. DDB Group Canada | 3. BenchMark Porter Novelli |
| 4. Saint-Jacques Vallee Young & Rubicam | 4. Strategic Objectives |
| 5. Bensimon*Byrne D’Arcy | 5. Torchia Communications |
| 6. PALM Publicite Marketing | 6. Bensimon*Byrne D’Arcy |
| 7. Palmer Jarvis DDB | 7. Thornley Fallis Group |
| 8. Griffin Bacal Volny | 8. Delta Media |
| 9. Groupaction Marketing | 9. Marketing Communication Group |
| 10. Amalgame-Cargo creativite strategique | 10. Calder Bateman |
|
Top 10 Interactive/Digital Marketing Agencies (tallied by 2001 gross revenues not by a interactive/digital job itself)
|
Top 10 Promotional Agencies (tallied by 2001 gross revenues not by promotions themself)
|
| 1. Nuron | 1. Maritz Canada |
| 2. Blast Radius | 4. DraftWorldwide Canada |
| 3. Cossette Communication Group | 3. Advantex Marketing International |
| 4. Grey Advertising | 4. Cossette Communication Group |
| 5. BBDO Canada | 5. FCB Worldwide (Canada) |
| 6. Maritz Canada | 6. Capital C Communications |
| 7. DDB Group Canada | 7. BBDO Canada |
| 8. Fleishman-Hillard | 8. G/Comm Marketing |
| 9. Palmer Jarvis DDB | 9. Allard Johnson Communications |
| 10. PALM Publicite Marketing | 10. Hargreaves Charbonneau & Associates |
|
Top 10 Agency Organizations
|
Top 10 Agencies
|
| 1. WPP (Mindshare, Ogilvy & Mather, J. Walter Thompson) | 1. Dentsu |
| 2. Interpublic Group of Companies (McCann-Erickson, FCB) | 2. McCann-Erickson Worldwide |
| 3. Omnicom Group (Optimum, BBDO, TBWA, DDB) | . BBDO Worldwide |
| 4. Publicis Groupe (Saatchi & Saatchi, Publicis Cds) | 4. J. Walter Thompson |
| 5. Dentsu | 5. Euro RSCG Worldwide |
| 6. Havas (Euro RSCG, Arnold Worldwide) | . Grey Worldwide |
| 7. Grey Global Group (GCI, Grey, Mediacom, Phase V) | 7. DDB Worldwide Communications |
| 8. Cordiant Communications Group | 8. Ogilvy & Mather Worldwide |
| 9. Hakuhodo | 9. Leo Burnett |
| 10. Asatsu-DK | 10. Publicis Worldwide |
